Project Overview:

The visual identity and art direction project for Cordillera Pet Food is inspired by a deep belief in the unique bond between pets and their owners. At Cordillera Pet Food, there is a strong commitment to nourishing pets with high-quality, natural ingredients sourced from Ecuador’s majestic highlands. This approach not only supports animal well-being but also fosters harmony with the environment and honors Andean roots.

The visual identity and art direction were crafted to embody these core values. A color palette was chosen to evoke nature and earth, along with visual elements that pay tribute to the beauty and grandeur of Ecuador’s mountain range. The typography was carefully selected to convey a sense of authenticity and warmth, reinforcing the emotional connection between pet owners and their beloved animals.

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Objectives:

1. The core objectives for the Cordillera Pet Food project are to:
2. Celebrate the bond between pets and their owners.
3. Emphasize the use of high-quality, natural ingredients from Ecuador’s highlands.
4. Reflect Andean roots through an earthy color palette and authentic typography.
5. Convey warmth, nature, and well-being in the brand's visual identity.

Scope of Work:

The scope of work for Cordillera Pet Food includes developing a cohesive visual identity and art direction that highlights the brand's commitment to natural, high-quality pet food sourced from Ecuador's highlands. This involves crafting a logo, color palette, typography, and visual elements inspired by Andean landscapes to evoke warmth, authenticity, and a deep connection between pets and their owners. Additionally, packaging and digital assets will be designed to ensure consistency across all brand touchpoints.

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